Marketing Strategy
Building a Thriving Gen Z Community: As today’s fastest-growing social media platform, TikTok has emerged as the platform of choice…
Generation Z, often referred to as Gen Z, consists of individuals born between the mid-1990s and the early 2010s. This…
Will Gen Z Abolish Themselves in the Work Environment? Generation Z, commonly known as Gen Z, refers to individuals born…
The “path to purchase” is a marketing concept that describes a consumer’s journey from initially becoming aware of a product…
Google’s recent decision to phase out CPA bidding (Cost-per-Acquisition) for hotel ads is a significant pivot that reflects broader shifts…
As I’ve worked for various clients from different industries, I come across some, every once in a while, who still…