This feature enables hoteliers to compare their pricing with other hotels. It’s a new addition to Google Business Profiles that gives hotel owners a tool to understand their market position better and adjust their pricing strategies accordingly.
Why Google Business Profiles are Crucial for Hotels
Expanding on this topic, Google Business Profiles offers a range of beneficial features for hotels, especially in the era of “revenge” travel, where people are eager to travel following lockdowns. These features include the ability to be seen right on the Hotel Pack in search results, more quality conversions through direct booking links, and maintaining accurate information about the hotel. Different hotels might have varying opening hours based on location and services offered, and they need to update these hours on their Google Business Profile for guests’ convenience.
On their Google Business Profile, hotels can also list other businesses, such as restaurants, bars, spas, and salons. This feature benefits both the hotel and its guests, allowing guests to easily find and access these services without leaving the hotel. Photos are a critical aspect of a hotel’s Google Business Profile, as they are often one of the first things potential customers see when searching for a hotel. Therefore, hotels must ensure that their photos are up-to-date and high-quality.
A complete and optimized Google Business Profile for hotel brands can significantly increase their online visibility and direct organic traffic to their website, resulting in increased bookings and more revenue. A BrightLocal survey found that 49% of customers trust online reviews, and Google Business Profile helps capitalize on this through its review and rating system.
Amenities and more
Google Business Profile also allows hotels to share details about their amenities and facilities with guests, which can influence booking decisions. Hotels must list all their amenities, such as health and safety attributes, housekeeping, laundry, concierge services, and pet policies.
How to access this (new) Market Pricing feature
- Make sure you are logged in with your Google account
- Find your Hotel listing either on Google Search or via business.google.com
- Click on “View Market Comparison”
In summary, Google Business Profiles’ “View Market Comparison” feature is a valuable tool for hoteliers to understand their pricing position in the market. Along with this feature, the various benefits offered by Google Business Profiles, such as visibility in search results, direct booking links, accurate information maintenance, listing of internal businesses, high-quality photos, online reviews and ratings, and detailed listing of amenities, make it an essential platform for hotels looking to enhance their online presence and boost bookings.