I’m a digital marketing strategist with over 20 years of experience helping brands grow through smarter, data-driven, and performance-focused strategies. For the past few years, I’ve added something new to that mix: AI. And it’s changing everything.
As Managing Director of DAC Group Germany, I lead teams, shape digital strategies, and work with businesses that want to stay competitive in an ever-evolving marketing landscape. I’ve spent decades in the trenches of SEO, content, local marketing, and analytics. But today, a big part of my focus is on helping teams embrace what’s next—especially when it comes to integrating artificial intelligence into their marketing and sales operations.
My Journey
I’ve seen firsthand how AI can streamline workflows, personalize experiences, and unlock insights that weren’t accessible before. But I’ve also seen the confusion, the overwhelm, and the disconnect between potential and execution. That’s why I’m so passionate about making these tools practical, useful, and accessible—especially for marketing leaders who don’t want hype, but results.
This blog is where I share what I’ve learned (and what I’m still learning) at the intersection of marketing, AI, and business strategy. You’ll find a mix of frameworks, experiments, lessons from real-world client work, and thoughts on where the industry is heading.
Whether you’re a CMO navigating change, an agency founder building scalable systems, or just curious about how AI is reshaping the way we work—this space is for you.
What You’ll Find Here:
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Practical insights on applying AI in marketing and sales
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Lessons from 20+ years in SEO and digital strategy
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Systems thinking for growth and efficiency
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Thoughts on leadership, innovation, and transformation
Thanks for being here.
If any of this resonates, feel free to connect—or subscribe for updates.
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Besides my full time job I am author and blogger for SEO / Online Marketing / Content Marketing and PPC topics.
- SEO - on and off page analysis, including technical audits, solution implementation, PR, content generation and outreaches.
- CRO - analytics evaliation and advanced testing
- Social Media - creating strategies and managing accounts, tools and sponsorships
- Website management - managing relaunches, launches, onsite development, continued optimization that synergizes with marketing efforts
- Content creation - writing, organizing, channeling content
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My Philosophy
Without the bullshit, I believe in delivering real-world solutions that make a tangible difference. My approach is client-centric, focusing on understanding their unique needs and crafting tailored strategies that drive meaningful outcomes. I’m deeply committed to fostering a culture of collaboration, innovation, and continuous learning within our team, enhancing our service offerings, and ensuring a rewarding work environment.
Looking Ahead
In this rapidly evolving digital landscape, my aim is to position DAC Group’s Munich office as a leader in the field, known for its cutting-edge solutions, exceptional client service, and unwavering commitment to driving growth and success for our clients in the DACH and Nordic regions.I’m also an avid author and blogger, sharing insights on SEO, online marketing, content marketing, and PPC topics. My passion for digital marketing extends beyond professional boundaries, as I continuously seek to contribute to the broader community through thought leadership and knowledge sharing.
Let’s Connect
Whether you’re looking for a seasoned speaker for your next marketing event, need expert consultation on integrating AI into your marketing strategies, or simply wish to explore the latest trends in digital marketing, I’m here to help. Let’s navigate the future of digital marketing together.[Contact Me] [Sign Up for My Newsletter] This draft aims to encapsulate your professional journey, expertise, and vision for the future. It’s designed to engage visitors by providing a comprehensive overview of your background while positioning you as a thought leader and innovator in the digital marketing space.