About | Ben Moll

About Me

I’m a digital marketing strategist with over 20 years of experience helping brands grow through smarter, data-driven, and performance-focused strategies. For the past few years, I’ve added something new to that mix: AI. And it’s changing everything.

As Managing Director of DAC Group Germany, I lead teams, shape digital strategies, and work with businesses that want to stay competitive in an ever-evolving marketing landscape. I’ve spent decades in the trenches of SEO, content, local marketing, and analytics. But today, a big part of my focus is on helping teams embrace what’s next—especially when it comes to integrating artificial intelligence into their marketing and sales operations.

My Journey

I’ve seen firsthand how AI can streamline workflows, personalize experiences, and unlock insights that weren’t accessible before. But I’ve also seen the confusion, the overwhelm, and the disconnect between potential and execution. That’s why I’m so passionate about making these tools practical, useful, and accessible—especially for marketing leaders who don’t want hype, but results.

This blog is where I share what I’ve learned (and what I’m still learning) at the intersection of marketing, AI, and business strategy. You’ll find a mix of frameworks, experiments, lessons from real-world client work, and thoughts on where the industry is heading.

Whether you’re a CMO navigating change, an agency founder building scalable systems, or just curious about how AI is reshaping the way we work—this space is for you.

What You’ll Find Here:

Practical insights on applying AI in marketing and sales
Lessons from 20+ years in SEO and digital strategy
Systems thinking for growth and efficiency
Thoughts on leadership, innovation, and transformation

Thanks for being here.
If any of this resonates, feel free to connect—or subscribe for updates.

DAC Group Deutschland GmbH

Managing Director, CEO

As the Managing Director of DAC Group's Munich office, I lead a talented team of eight professionals, guiding our strategic direction and fostering strong client relationships. We focus on establishing a solid presence in the German, Austrian, Swiss, and Nordic markets by tailoring our digital marketing strategies to local needs. Committed to innovation and collaboration, I aim to position our office as an industry leader, delivering cutting-edge solutions and exceptional client service to drive growth and success in the DACH and Nordic regions.

2020 -
today

2019 -
2020

DAC Group Deutschland GmbH

Director Digital Marketing

As Director of Digital Marketing at DAC Group in Munich, I have led the office for over a year, shaping our strategies and operations while managing key client accounts. My client-centric approach focuses on understanding unique needs and delivering tailored, successful campaigns. I also support our North American teams by sharing best practices and insights into the European market, ensuring cohesive global strategies. Through my leadership, I have driven the growth of our Munich office and strengthened our global connections, aiming to continue delivering innovative and locally nuanced digital marketing services for our clients.

Plan.Net Group

Director of Analytics

As Director of Analytics at Plan.net, I built the Analytics department from the ground up, establishing vital infrastructure and fostering a culture of data-driven decision-making. I onboarded and managed clients, providing tailored analytics solutions to meet their unique needs and establish trust-based relationships. Additionally, I supported Paid Media and SEO departments, integrating analytics to enhance digital marketing effectiveness and promote a cohesive, dynamic work environment.

2017 -
2018

2016 -
2017

Plan.Net Group

Head of SEO Account Management

As Head of SEO Account Management at Plan.net, I lead a team of six professionals, ensuring clients receive top-tier service with SEO strategies seamlessly integrated into their digital marketing objectives. My efforts in maintaining and growing client relationships have expanded our portfolio and exceeded expectations, driving sustained growth and satisfaction. By fostering collaboration between the SEO and Paid Media departments, I've enhanced our digital marketing approach, leveraging data and analytics to deliver cohesive and impactful solutions.

Digitas GmbH

Senior SEO Consultant

Formerly DigitasLBi Germany - Experienced website and online marketer specializing in generation and management of creative digital marketing concepts and a diversity of standards-compliant web related initiatives.
Besides my full time job I am author and blogger for SEO / Online Marketing / Content Marketing and PPC topics.
- SEO - on and off page analysis, including technical audits, solution implementation, PR, content generation and outreaches.
- CRO - analytics evaliation and advanced testing
- Social Media - creating strategies and managing accounts, tools and sponsorships
- Website management - managing relaunches, launches, onsite development, continued optimization that synergizes with marketing efforts
- Content creation - writing, organizing, channeling content

2015 -
2017

2014 -
2015

respublica Agentur für Kommunikation GmbH

Online Project Manager

As a key consultant at ResPublica Agency for Communications GmbH, I specialize in managing key accounts in Google AdWords, SEO, SEA, and SMM, while also overseeing website relaunch projects. My role involves providing expert consulting and project management to ensure seamless and effective digital marketing strategies. With skills in SEM, online marketing, Google Analytics, and SEO, I deliver data-driven insights and optimized solutions that drive client success and elevate their digital presence.

Poster Union GmbH

Marketing Manager

As Marketing Manager at Poster Union, I spearhead comprehensive online marketing initiatives, leveraging my expertise in SEM, SEO, content strategy, and digital marketing to enhance our brand's digital footprint. My role involves developing and executing data-driven marketing strategies, crafting compelling SEO copy, and optimizing our online presence to drive growth and engagement. With a strong foundation in analytical skills and digital marketing, I ensure our campaigns are both innovative and effective, positioning Poster Union as a leader in the market.

2011 -
2014

2010 -
2011

cyberpromote GmbH: SEO SEA UX seit 1997

Head of SEA & Online Marketing

At Cyberpromote, I managed online marketing campaigns for 15 key accounts, focusing on their Google AdWords strategies. My responsibilities included budgeting, controlling, reporting, and analysis to ensure optimal campaign performance. With a strong skill set in SEM, SEO, analytical skills, and digital marketing, I delivered data-driven insights and effective solutions that enhanced client success and maximized ROI. My daily commitment to meticulous campaign management and strategic optimization positioned our clients for sustained digital growth.

Siller Multicolor GmbH

Marketing Manager and Art Director

As an Online Marketing Manager, I leverage my expertise in SEM, online marketing, and digital strategy to drive impactful campaigns and enhance brand presence. My role encompasses developing and executing innovative marketing strategies, utilizing strong analytical skills to optimize performance, and ensuring seamless integration of digital marketing efforts. With a deep understanding of the digital landscape, I deliver data-driven solutions that propel growth and success for our clients.

2008 -
2010

2008

myphone GmbH

Art Director

As an Art Director at MyPhone in Munich from January 2008 to August 2008, I led creative initiatives to enhance business communication and brand identity. Over my eight-month tenure, I spearheaded the design and execution of visually compelling marketing materials, ensuring consistency across all platforms. My role involved collaborating with cross-functional teams to develop innovative concepts that resonated with our target audience. By leveraging my expertise in visual storytelling and design, I played a crucial role in elevating MyPhone's brand presence in the competitive market.

redblue Marketing GmbH

Art Director

As an Art Director at redblue Marketing GmbH from December 2005 to January 2008, I led creative efforts for Media Markt Berlin and Media Markt Heilbronn, two of the largest electronic retail stores in Germany. Over my two-year tenure, I directed several high-impact special campaigns and elevated the standard layout designs, significantly enhancing brand visibility and customer engagement. My role involved collaborating with marketing teams to develop innovative visual concepts that resonated with our audience, resulting in increased foot traffic and sales. By leveraging my expertise in design and visual communication, I played a pivotal role in driving the success of Media Markt's marketing initiatives.

2008 -
2006

2005 -
2006

acm Werbeagentur GmbH

Pre-Print Production Manager

As a Pre-Print Production Manager at ACM Werbeagentur GmbH in Munich, I played a pivotal role in ensuring the seamless execution of print marketing projects. My responsibilities included overseeing the pre-print processes, managing quality control, and coordinating with designers and printers to produce high-impact marketing materials. I contributed to various successful campaigns, leveraging my skills to enhance print production efficiency and deliver top-tier results. My expertise in pre-print production ensured that every project met the highest standards of excellence and client satisfaction.

pool91 Werbeagentur GmbH

Grafik Designer (Print)

As a Graphic Designer at pool91 in Munich, I crafted visually compelling designs that supported dynamic marketing campaigns. During my tenure, I collaborated with cross-functional teams to develop and execute innovative visual content, enhancing the brand's digital and print presence. My responsibilities included creating eye-catching graphics for web and print, designing promotional materials, and ensuring brand consistency across all platforms. By leveraging my expertise in design and visual communication, I contributed to the agency’s success in delivering impactful and engaging marketing solutions.

2001 -
2004

My Philosophy

Without the bullshit, I believe in delivering real-world solutions that make a tangible difference. My approach is client-centric, focusing on understanding their unique needs and crafting tailored strategies that drive meaningful outcomes. I’m deeply committed to fostering a culture of collaboration, innovation, and continuous learning within our team, enhancing our service offerings, and ensuring a rewarding work environment.

Looking Ahead

In this rapidly evolving digital landscape, my aim is to position DAC Group’s Munich office as a leader in the field, known for its cutting-edge solutions, exceptional client service, and unwavering commitment to driving growth and success for our clients in the DACH and Nordic regions.I’m also an avid author and blogger, sharing insights on SEO, online marketing, content marketing, and PPC topics. My passion for digital marketing extends beyond professional boundaries, as I continuously seek to contribute to the broader community through thought leadership and knowledge sharing.

Let’s Connect

Whether you’re looking for a seasoned speaker for your next marketing event, need expert consultation on integrating AI into your marketing strategies, or simply wish to explore the latest trends in digital marketing, I’m here to help. Let’s navigate the future of digital marketing together.[Contact Me] [Sign Up for My Newsletter] This draft aims to encapsulate your professional journey, expertise, and vision for the future. It’s designed to engage visitors by providing a comprehensive overview of your background while positioning you as a thought leader and innovator in the digital marketing space.

My Journey

What You’ll Find Here:

2020 - today

2019 - 2020

2017 - 2018

2016 - 2017

2015 - 2017

2014 - 2015

2011 - 2014

2010 - 2011

2008 - 2010