{"id":4422,"date":"2024-01-16T11:56:39","date_gmt":"2024-01-16T11:56:39","guid":{"rendered":"https:\/\/bnmll.com\/?p=4422"},"modified":"2024-05-15T00:45:30","modified_gmt":"2024-05-15T00:45:30","slug":"google-hotels-market-pricing-feature-for-hotel-owners","status":"publish","type":"post","link":"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/","title":{"rendered":"Google Hotels &#8211; Market Pricing Feature for Hotel Owners"},"content":{"rendered":"<p id=\"ember47\" class=\"ember-view reader-content-blocks__paragraph\">This feature enables hoteliers to compare their pricing with other hotels. It&#8217;s a new addition to Google Business Profiles that gives hotel owners a tool to understand their market position better and adjust their pricing strategies accordingly.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/#Why_Google_Business_Profiles_are_Crucial_for_Hotels\" >Why Google Business Profiles are Crucial for Hotels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/#Amenities_and_more\" >Amenities and more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/#How_to_access_this_new_Market_Pricing_feature\" >How to access this (new) Market Pricing feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/#Learn_more_About_the_Market_Pricing_feature_here\" >Learn more About the Market Pricing feature here<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"ember48\" class=\"ember-view\"><span class=\"ez-toc-section\" id=\"Why_Google_Business_Profiles_are_Crucial_for_Hotels\"><\/span>Why Google Business Profiles are Crucial for Hotels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"ember49\" class=\"ember-view reader-content-blocks__paragraph\">Expanding on this topic, Google Business Profiles offers a range of beneficial features for hotels, especially in the era of &#8220;revenge&#8221; travel, where people are eager to travel following lockdowns. These features include the ability to be seen right on the Hotel Pack in search results, more quality conversions through direct booking links, and maintaining accurate information about the hotel. Different hotels might have varying opening hours based on location and services offered, and they need to update these hours on their Google Business Profile for guests&#8217; convenience.<\/p>\n<p id=\"ember50\" class=\"ember-view reader-content-blocks__paragraph\">On their Google Business Profile, hotels can also list other businesses, such as restaurants, bars, spas, and salons. This feature benefits both the hotel and its guests, allowing guests to easily find and access these services without leaving the hotel. Photos are a critical aspect of a hotel&#8217;s Google Business Profile, as they are often one of the first things potential customers see when searching for a hotel. Therefore, hotels must ensure that their photos are up-to-date and high-quality.<\/p>\n<p id=\"ember51\" class=\"ember-view reader-content-blocks__paragraph\">A complete and optimized Google Business Profile for hotel brands can significantly increase their online visibility and direct organic traffic to their website, resulting in increased bookings and more revenue. A BrightLocal survey found that 49% of customers trust online reviews, and Google Business Profile helps capitalize on this through its review and rating system.<\/p>\n<h3 id=\"ember52\" class=\"ember-view\"><span class=\"ez-toc-section\" id=\"Amenities_and_more\"><\/span>Amenities and more<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"ember53\" class=\"ember-view reader-content-blocks__paragraph\">Google Business Profile also allows hotels to share details about their amenities and facilities with guests, which can influence booking decisions. Hotels must list all their amenities, such as health and safety attributes, housekeeping, laundry, concierge services, and pet policies.<\/p>\n<h3 id=\"ember54\" class=\"ember-view\"><span class=\"ez-toc-section\" id=\"How_to_access_this_new_Market_Pricing_feature\"><\/span>How to access this (new) Market Pricing feature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Make sure you are logged in with your Google account<\/li>\n<li>Find your Hotel listing either on Google Search or via <a class=\"app-aware-link \" href=\"http:\/\/business.google.com\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">business.google.com<\/a><\/li>\n<li>Click on &#8220;View Market Comparison&#8221;<\/li>\n<\/ol>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper\n        display-flex\"><img id=\"ember56\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view alignnone\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQEnE6H04AcfZg\/article-inline_image-shrink_1000_1488\/0\/1705392680655?e=1718236800&amp;v=beta&amp;t=OrAY7vFNtcxxc_TdkePjyUiSxy9GODhd5M8aszCa6VQ\" alt=\"Location of the View Market Comparison feature on Google My Business\" width=\"1041\" height=\"812\" \/><\/div>\n<\/div><figcaption class=\"display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light\">Click on View Market Comparison<\/figcaption><\/figure>\n<\/div>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model   \">\n<div class=\"ivm-view-attr__img-wrapper\n        display-flex\"><img id=\"ember57\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQFh6rdE2m44hw\/article-inline_image-shrink_1500_2232\/0\/1705392719405?e=1718236800&amp;v=beta&amp;t=LYbfEz-pcOcFJSVdJs6WJgJ_Py1anVGdBTYYmmkqJps\" alt=\"\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p id=\"ember58\" class=\"ember-view reader-content-blocks__paragraph\"><em>In summary, Google Business Profiles&#8217; &#8220;View Market Comparison&#8221; feature is a valuable tool for hoteliers to understand their pricing position in the market. Along with this feature, the various benefits offered by Google Business Profiles, such as visibility in search results, direct booking links, accurate information maintenance, listing of internal businesses, high-quality photos, online reviews and ratings, and detailed listing of amenities, make it an essential platform for hotels looking to enhance their online presence and boost bookings.<\/em><\/p>\n<h3 class=\"ember-view\"><span class=\"ez-toc-section\" id=\"Learn_more_About_the_Market_Pricing_feature_here\"><\/span>Learn more About the Market Pricing feature here:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><a class=\"app-aware-link \" href=\"https:\/\/www.seroundtable.com\/google-business-profiles-hotel-view-market-comparison-36712.html\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Search Engine Roundtable Article<\/a><\/li>\n<li><a class=\"app-aware-link \" href=\"https:\/\/www.bnnbreaking.com\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">BNN Breaking<\/a><\/li>\n<li><a class=\"app-aware-link \" href=\"https:\/\/www.digitalmaas.com\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">DigitalMaas<\/a><\/li>\n<li><a class=\"app-aware-link \" href=\"https:\/\/www.mara-solutions.com\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Mara Solutions<\/a><\/li>\n<li><a class=\"app-aware-link \" href=\"https:\/\/www.rioseo.com\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Rio SEO<\/a><\/li>\n<li><a class=\"app-aware-link \" href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Search Engine Journal<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>This feature enables hoteliers to compare their pricing with other hotels. It&#8217;s a new addition to Google Business Profiles that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wp_rev_ctl_limit":""},"categories":[61,60],"tags":[65,64,63,42,62],"class_list":{"0":"post-4422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-hotels","8":"category-google-maps","9":"tag-gmb","10":"tag-google-hotels","11":"tag-google-maps","12":"tag-google-my-business","13":"tag-market-pricing-feature"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Hotels - Market Pricing Feature for Hotel Owners | Ben Moll<\/title>\n<meta name=\"description\" content=\"Market Pricing Feature: Google Business Profiles now include a tool that allows hoteliers to compare pricing and refine their strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hotels - Market Pricing Feature for Hotel Owners | Ben Moll\" \/>\n<meta property=\"og:description\" content=\"Market Pricing Feature: Google Business Profiles now include a tool that allows hoteliers to compare pricing and refine their strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bnmll.com\/2024\/01\/16\/google-hotels-market-pricing-feature-for-hotel-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Ben Moll\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T11:56:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T00:45:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bnmll.com\/wp-content\/uploads\/2024\/04\/2024-01-market-pricing-feature-google-hotels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1219\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ben Moll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Moll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bnmll.com\\\/2024\\\/01\\\/16\\\/google-hotels-market-pricing-feature-for-hotel-owners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bnmll.com\\\/2024\\\/01\\\/16\\\/google-hotels-market-pricing-feature-for-hotel-owners\\\/\"},\"author\":{\"name\":\"Ben Moll\",\"@id\":\"https:\\\/\\\/bnmll.com\\\/#\\\/schema\\\/person\\\/8403efdb89d496e92b740d7313952499\"},\"headline\":\"Google Hotels &#8211; 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